Brand Builder Blog

Insights from our UQ students

Drawing 101: What you need to get started

Att percent

Whether it’s for 10 minutes or a few hours, one of the most relaxing and fun activities to me is, drawing! It is so enjoyable to see your creative imagination come to life on paper! You don’t even need to be a professional or a very gifted drawer to do it. Here’s what you need:

1. Paper or Another Surface To Draw On

Be it white copy paper, a sketch pad, on top of your English notes, or pages of a novel you didn’t like, all of these can be sources to express your artwork and doodles on.

Att percent

2. A Drawing Utensil
Depending on how bold you are, the thickness of the lines you are going to use or maybe just whatever you have around you, you’ll need a tool to produce art. I have found some of my most favorite pieces and doodles have been with both graphite pencils from a brand called General Kimberly and Sharpies!

Att percent

3. Erase With Grace
One thing that is almost inevitable when using graphite, or anything non-permanent, is that you will mess up and need to erase. So whenever I have pencil in hand you can always trust I have some sort of eraser in the other! My favorite eraser is called a Faber-Castell kneaded eraser, that sticks any trace of graphite to it making it seem as though you never messed up in the

Att percent

4. Rule It Out
This tool is not a must have every time you’re drawing but it is always pretty helpful to have a ruler on hand to map things out evenly. I find it most helpful when sketching with lines and shapes or even when making dimensions correct when drawing bigger!

Att percent

5. Add Some Color
Black and white drawings tend to look flat and static so every once in awhile I find myself wanting to add some color with colored pencils. My favorite type are a brand called PrismaColor Colored Pencils. They have such a large variety of high quality colored pencils that will leave your drawing bold and beautiful!

Att percent

 

Thanks to Christina Guidry from University of California, Davis for this creative post!

 

Top 5 Essentials for a Good Run

1. A Good Pair of Running Shoes

Running Shoes are obviously the most important part of your run. They are the foundation for workout and in many cases one of the only objects that prevents you from getting injured. I recommend the Nike Free as an optimal running shoe. The Nike Free comes in many styles and colors to cater to the broad taste of runners everywhere. However no matter what style or color, each running shoe has a balance of comfort, support, and weightlessness. They’re perfect shoe to help you stay fit and feel good doing it.

Att percent

2. Spotify Playlist
Many people say that running is defined by the concept of “mind over matter; if you don’t mind, it doesn’t matter.” However, I would have to say that running is defined by the music you have to motivate you. Having the ideal playlist is extremely important, especially when running long distance. You want a playlist that has songs with the same tempo, but also songs you like so that you aren’t skipping every other song. I have come to find that Spotify has thousands of “Workout Playlists” for any and all runners. They compile songs that are upbeat to promote a lively workout but are generally the same tempo so your workout has consistency. Spotify understands the importance of working out and the way a great playlist can make a good workout that much better.

Att percent

3. A Sturdy and Reliable Water Bottle
Staying hydrated during your run is an important component to maintaining your endurance and health while running. Camelbak makes a series of products that are perfect to accompany you on your run. Each product is equipped with a straw and a rubber piece to bite that makes drinking much easier while you’re running. They make water bottles that are easy to carry but also make small backpacks that are equipped with water bottles in them for even more convenience. Camelbak products are perfect for every runner and make staying hydrated easy.

Att percent

4. Good Quality Athletic Top
A reliable and good quality running top can make all the difference in your run. Cotton shirts tend to hold in sweat and can make any run unbearable. I recommend Lululemon,Nike, or Athleta tops. The tops are comfortable, flattering, and lightweight. They are the perfect tops to give you a confident and comfortable workout. Available in a variety of colors and styles, there are tops for everyone. Some have built in sports bras for extra support while others are looser for a more relaxed feel; these companies make a top for every woman on the run.

Att percent

5. Fitbit
Depending on what type of runner you are, you may be concerned with different aspects of your work out. The Fitbit is the perfect tool to help you track the different stages of your run. Connecting to your iPhone through Bluetooth, the Fitbit can track your steps, distance, heart rate and many other components of your workout to give you a full summary of how hard your body is working and what you’re accomplishing from your run.

Att percent

 

Thanks to Madison Phin from Miami University for this post!

 

5 Essentials Tools for Online Shopping

There are 5 critical things you need to prepare yourself before diving into the digital world of online shopping. These 5 things will help you stay focused and allows you find exactly what you are looking for in the shortest amount of time and at the right price.

1. Slice
An app that automatically picks up tracking numbers in your email whenever you buy something. The app alerts you when a price has dropped after you bought something and will help you refund your purchase. It also tells you when anything you’ve bough is recalled to keep you safe. Finally it allows for easy access to your receipts in case you want to return a purchase.

Att percent

2. PriceGrabber
PriceGrabber is one example of many of an app that lets you search online stores for deals and lets you compare prices of similar products. This app will ensure that you are finding the least expensive option. It’s simple and easy!

Att percent

3. A full battery and good internet connection
Be prepared for your online shopping experience and make sure your computer batter is fully charged! Don’t forget that good internet connection is key in snagging those last minute deals. I reccommend the MacBook Pro with the latest-generation Intel processor. It’s the best to quickly search the web for your specific needs.

Att percent

4. Caffeinated Beverage
This tool is imperative to staying alert while online. Grab a Coke or coffee before starting your online shopping to ensure you don’t miss any last minute sales. Visit a local coffee shop for the perfect online environment to get you in the mood.

Att percent

5. Credit Card
Last but not least, have your credit card ready at all times! You never want to miss out on a great deal.

Att percent

 

Thanks to Kendall Donohue from Miami University for this post!

 

Meet Christina– Fall 2015 VIP

Christina

Christina

UC Davis, Class of 2016

 

What are the Top 5 things on your “bucket list”?

  1. Travel to Thailand, New Zealand, & Australia
  2. Take a road trip across the country with my best friends
  3. Attend a Twenty One Pilots concert
  4. Become a firefighter
  5. Meet the Dalai Lama

Favorite recently read book/article/blog?

  • Kite Runner

Last meal on your last day on Earth?

  • Chipotle Burrito

Top 5 favorite brands?

  • Nike
  • Vans
  • RVCA
  • Obey
  • RayBan

You in 7 words:

  • unique, comic, adventurous, lover, loyal, athletic, rad
 

ClusterFlunk- Helping You Out of an Academic Jam

Clusterflunk: Encouraging Cyber Class Collaboration

            A new year at the University of Iowa always brings many new changes and opportunities for students on campus. From new restaurants to sample to new student organizations to join, one thing is for sure: Hawkeyes love trying new things. Things don’t always stick, so when something does there is a good possibility that the trend will soon spread beyond Iowa’s campus.

            One prime example is ClusterFlunk, an up-and-coming social network for studying, designed to help you and your friends avoid “cluster flunking” your classes. The purpose of the site is to help students connect and collaborate with other students in their classes at the university. Students log in using their school email address and upload their class schedule. They then have access to any notes and information students in the same classes have shared as well as a convenient place to interact with their classmates. The site was created by University of Iowa students, AJ Nelson and Joe Dallago who wanted to create a site that would help them get class information quickly during exam week or during times that they couldn’t contact their TA’s or Professors.

Image from ClusterFlunk Facebook

Although Clusterflunk is a great resource and has become very popular across campus, it leaves room for academic integrity concerns. Because the website allows students to post content like lecture notes or study guides, there are some rules that should be followed while navigating the site so that students don’t find themselves crossing the line between collaboration and cheating. Here are some dos and don’ts for “ClusterFlunking”:

DO- Check with each professor about their thoughts and policies on the use of Clusterflunk within their class. Some professors strongly discourage using the site while others actually use it themselves to monitor posts or to update class information. In the end, it doesn’t hurt to ask and can save you potential heartache.

DON’T- Post entire papers or tests that others can plagiarize or steal. Instead, post study guides, questions, or homework help that can truly help you and others learn and collaborate. This is the easiest and simplest way to avoid cheating and to get that A.

DO- Spread the word about the site! The more students who join the site and enroll in the classes, the more effective the site will be.

DON’T- Use the site as an excuse to skip class or not do the work yourself because you think someone else will post the notes for the lecture you missed every day. The site isn’t meant to make students lazier, just more resourceful.

 

Image from ClusterFlunk Instagram

So the next time you find yourself scrambling to study for finals or have a quick question about that upcoming paper… consider ClusterFlunk among the resources available to you. The site has already spread to 15 other campuses beyond the University of Iowa so you surely won’t be alone. Happy ClusterFlunking!

Check out ClusterFlunk and see if your campus has caught on: https://next.clusterflunk.com

Thanks to Madeline Jacqua, our VIP at the University of Iowa for this awesome post! 

 

 

 

Get Some Experience

UQ Marketing is Looking for Virtual Interns Nationwide

UQ Marketing has a legion of Virtual Interns working year-round on college campus to keep us informed of the latest trends and help us execute our incredible experiential campaigns.

We are looking for one or two interns at each campus. When we say each campus, we mean every school. If your school isn’t already on the list– we’re even more excited to hear from you!

Virtual Interns are responsible for completing projects, participating in discussions, helping recruit top university talent, and documenting campaigns on campus. In exchange for your eyes and ears on campus, you get an introduction to the world of marketing and the chance to work on campaigns for major brands. The internship may also be eligible for college credit on your campus. **

Who we need:

Motivated, outgoing, independent-workers who are interested in learning more about marketing. 

The ideal candidate will be:

 

  • Active on a variety of social media channels and have a large social media following.
  • Well connected on campus and involved in different groups and organizations.
  • Confident that you can complete a virtual internship (without direct supervision) and have space for 2 projects per month within your existing school schedule.
  • Good writing skills
  • Undergraduate living on campus
  • Has researched the UQ Marketing website  & Student Insights blog to see examples of our projects and clients.

 

What you’ll learn: 

  • Social media strategy
  • Research/data collection & reporting
  • Advertising analysis
  • Trend identifying
  • Different views from students around the country

 

The VIP program runs through the end of fall semester.

APPLICATIONS DUE JANUARY 22nd 

APPLY HERE: http://form.jotformpro.com/form/43455337474965

**The VIP program does not meet the requirements for college credit at every school. Each VIP is responsible for researching and arranging their own credits. We are happy to sign any paperwork required, but we do not arrange for credit on student’s behalf. 

 

 

 

Looking for Ambassadors

PowWow_Vertical_Large

UQ Marketing is Looking for Ambassadors

UQ Marketing has paired with Pow Wow to run a Spring Semester campaign on four Campuses:

  • UT Austin
  • Northwestern
  • UC Santa Barbara 
  • University of Maryland
  • UCLA

We are looking for one dynamic, music-loving ambassador at each campus.

Pow Wow is an app that allows people to build collaborative playlists in real time. More information on what it is and how the app works can be found here: http://thepowwow.com/how-it-works/

Who we need:

Motivated, outgoing, independent-workers who are in love with music and enthusiastic about sharing music with their friends.

The ideal candidate will be:

  • Well-spoken, stylish, comfortable talking to new people and engaging them in genuine experiences—this is not a spammy, sales-driven position.
  • Active on a variety of social media channels and have a large social media following
  • Previous event planning experience OR great ideas and the determination and connections to make awesome events happen
  • Has or is willing to purchase ($9.99/mo) a premium Spotify account
  • Will be on campus at least through the end of exam week or for the whole summer
  • Has downloaded and explored the free Pow Wow app

 

What you’ll do:

  • Social media promotion: talk about Pow Wow on your social media channels
  • Peer-to-peer recommendations: tell other students about Pow Wow and why you love it.
  • Campus activations: you will develop and implement campus events that create user experience with the app. Downloading is not enough, we want students using the app together—sharing music.  These events could be hang-outs, full-blown house parties, or study-sessions. You tell us what will work best and then make it happen. The possibilities are endless and there is big potential for fun.

 

The Pow Wow Ambassador at each school will be paid for their time and will work an average of 6 hours per week. This is a Spring semester position beginning April 1st and wrapping up around May 27th

APPLICATIONS DUE MONDAY MARCH 31st

APPLY HERE: http://form.jotformpro.com/form/40694468894978