Brand Builder Blog

Insights from our UQ students

Drawing 101: What you need to get started

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Whether it’s for 10 minutes or a few hours, one of the most relaxing and fun activities to me is, drawing! It is so enjoyable to see your creative imagination come to life on paper! You don’t even need to be a professional or a very gifted drawer to do it. Here’s what you need:

1. Paper or Another Surface To Draw On

Be it white copy paper, a sketch pad, on top of your English notes, or pages of a novel you didn’t like, all of these can be sources to express your artwork and doodles on.

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2. A Drawing Utensil
Depending on how bold you are, the thickness of the lines you are going to use or maybe just whatever you have around you, you’ll need a tool to produce art. I have found some of my most favorite pieces and doodles have been with both graphite pencils from a brand called General Kimberly and Sharpies!

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3. Erase With Grace
One thing that is almost inevitable when using graphite, or anything non-permanent, is that you will mess up and need to erase. So whenever I have pencil in hand you can always trust I have some sort of eraser in the other! My favorite eraser is called a Faber-Castell kneaded eraser, that sticks any trace of graphite to it making it seem as though you never messed up in the

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4. Rule It Out
This tool is not a must have every time you’re drawing but it is always pretty helpful to have a ruler on hand to map things out evenly. I find it most helpful when sketching with lines and shapes or even when making dimensions correct when drawing bigger!

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5. Add Some Color
Black and white drawings tend to look flat and static so every once in awhile I find myself wanting to add some color with colored pencils. My favorite type are a brand called PrismaColor Colored Pencils. They have such a large variety of high quality colored pencils that will leave your drawing bold and beautiful!

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Thanks to Christina Guidry from University of California, Davis for this creative post!

 

Top 5 Essentials for a Good Run

1. A Good Pair of Running Shoes

Running Shoes are obviously the most important part of your run. They are the foundation for workout and in many cases one of the only objects that prevents you from getting injured. I recommend the Nike Free as an optimal running shoe. The Nike Free comes in many styles and colors to cater to the broad taste of runners everywhere. However no matter what style or color, each running shoe has a balance of comfort, support, and weightlessness. They’re perfect shoe to help you stay fit and feel good doing it.

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2. Spotify Playlist
Many people say that running is defined by the concept of “mind over matter; if you don’t mind, it doesn’t matter.” However, I would have to say that running is defined by the music you have to motivate you. Having the ideal playlist is extremely important, especially when running long distance. You want a playlist that has songs with the same tempo, but also songs you like so that you aren’t skipping every other song. I have come to find that Spotify has thousands of “Workout Playlists” for any and all runners. They compile songs that are upbeat to promote a lively workout but are generally the same tempo so your workout has consistency. Spotify understands the importance of working out and the way a great playlist can make a good workout that much better.

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3. A Sturdy and Reliable Water Bottle
Staying hydrated during your run is an important component to maintaining your endurance and health while running. Camelbak makes a series of products that are perfect to accompany you on your run. Each product is equipped with a straw and a rubber piece to bite that makes drinking much easier while you’re running. They make water bottles that are easy to carry but also make small backpacks that are equipped with water bottles in them for even more convenience. Camelbak products are perfect for every runner and make staying hydrated easy.

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4. Good Quality Athletic Top
A reliable and good quality running top can make all the difference in your run. Cotton shirts tend to hold in sweat and can make any run unbearable. I recommend Lululemon,Nike, or Athleta tops. The tops are comfortable, flattering, and lightweight. They are the perfect tops to give you a confident and comfortable workout. Available in a variety of colors and styles, there are tops for everyone. Some have built in sports bras for extra support while others are looser for a more relaxed feel; these companies make a top for every woman on the run.

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5. Fitbit
Depending on what type of runner you are, you may be concerned with different aspects of your work out. The Fitbit is the perfect tool to help you track the different stages of your run. Connecting to your iPhone through Bluetooth, the Fitbit can track your steps, distance, heart rate and many other components of your workout to give you a full summary of how hard your body is working and what you’re accomplishing from your run.

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Thanks to Madison Phin from Miami University for this post!

 

5 Essentials Tools for Online Shopping

There are 5 critical things you need to prepare yourself before diving into the digital world of online shopping. These 5 things will help you stay focused and allows you find exactly what you are looking for in the shortest amount of time and at the right price.

1. Slice
An app that automatically picks up tracking numbers in your email whenever you buy something. The app alerts you when a price has dropped after you bought something and will help you refund your purchase. It also tells you when anything you’ve bough is recalled to keep you safe. Finally it allows for easy access to your receipts in case you want to return a purchase.

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2. PriceGrabber
PriceGrabber is one example of many of an app that lets you search online stores for deals and lets you compare prices of similar products. This app will ensure that you are finding the least expensive option. It’s simple and easy!

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3. A full battery and good internet connection
Be prepared for your online shopping experience and make sure your computer batter is fully charged! Don’t forget that good internet connection is key in snagging those last minute deals. I reccommend the MacBook Pro with the latest-generation Intel processor. It’s the best to quickly search the web for your specific needs.

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4. Caffeinated Beverage
This tool is imperative to staying alert while online. Grab a Coke or coffee before starting your online shopping to ensure you don’t miss any last minute sales. Visit a local coffee shop for the perfect online environment to get you in the mood.

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5. Credit Card
Last but not least, have your credit card ready at all times! You never want to miss out on a great deal.

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Thanks to Kendall Donohue from Miami University for this post!

 

Meet Christina– Fall 2015 VIP

Christina

Christina

UC Davis, Class of 2016

 

What are the Top 5 things on your “bucket list”?

  1. Travel to Thailand, New Zealand, & Australia
  2. Take a road trip across the country with my best friends
  3. Attend a Twenty One Pilots concert
  4. Become a firefighter
  5. Meet the Dalai Lama

Favorite recently read book/article/blog?

  • Kite Runner

Last meal on your last day on Earth?

  • Chipotle Burrito

Top 5 favorite brands?

  • Nike
  • Vans
  • RVCA
  • Obey
  • RayBan

You in 7 words:

  • unique, comic, adventurous, lover, loyal, athletic, rad
 

Do You Know Duke?

Duke at a Glance

 Our Duke University VIP Gives some School Insight

Duke_Infographic

Duke Infographic

Thanks to Julia Kahky for this great infographic.

 

Hot In Here: 5 Items You Need for a Perfect Hot Yoga Session

Hot In Here: 5 Items You Need for a Perfect Hot Yoga Session

 Our George Washington University yogi shares her must-haves for Hot Yoga.

I love to unwind from a stressful day or start a new day with hot yoga. I think it’s the best way kill two birds with one stone: de-stressing and fitting in a killer workout. But, practicing vinyasa flows in a 100-degree studio is a harder workout than you may realize, so here are 5 items that ensure a superiorly Zen hot-yoga experience:

1. Lululemon 

(Don’t fight it, the reputation is deserved!) The most stylish and top-notch quality. A pair of Lululemon leggings allow me to sweat comfortably in style. Trendy + quality = stylish yogi.

Lululemon Leggings

2. Manduka Yoga Mat 

Although these mats are a little pricy, they are definitely worth every dollar. Manduka mats (especially the PRO versions) allow me to go through various poses without slipping as I sweat.

Manduka Mats

3. Yogitoes Yoga Towels 
It may seem like these products are unnecessary, but trust me, these will help to elevate your practice. The Yogitoes yoga mat towels help to absorb sweat and enhance your grip on the mat.

Yogitoes Yoga Towels

:4. Nékter Juice Bar

Pre or post hot yoga session, I like having one of Nékter’s green juice smoothies or açai bowls. They have endless options available. They’re the perfect healthy snack to keep you nourished without feeling weighed down after yoga. My all time favorites are the chocolate dream smoothie, the greenie juice, and acai-banana berry bowl. Pro-tip: They deliver!

Nékter’s acai-banana berry bowl (Photo from Yelp)

5. CamelBak Water Bottle

You’ll be amazed (and a little disturbed) by the amount of sweating you do in a hot yoga session. Sweating = dehydration = thirst. So, to quench the thirst during practice, I like to bring my CamelBak water bottle.  With its easily accessible straw, all I need to do is flip and sip –without tilting the bottle. Bonus: it’s fun and spill-proof!

Camelbak Water Bottles

 

Thanks to Katherine Ahn, our awesome intern, yogi extraordinare at George Washington University, for this great post! 

 

 

 

#TBT: A Retrospective from an Ohio State Student

College Life: Then & Now

 From computers and smartphones, to fashion and parties, college has changed incredibly  from the time our parents were in school.

Around Campus

Then:

Picture this, the quad filled with students, some walk to class, others throw a frisbee with a boombox playing the latest Queen song, an abundance of conversation and noise. The girls wear high-waisted shorts and jeans with feathered hair while the guys, also wearing high waisted jeans, lounge around and admire from afar.

 

Image source: https://dlynx.rhodes.edu/jspui/handle/10267/11110

Now:

The quad is now silent, students walk alone, most on their iPhones or listening to their iPods. No audible music is heard and the number of those actually socializing and being active dwindles. Today students are enveloped with their technology, communicating through texts and emails on their way to class. In their free time they are home, catching up on Netflix or sleep. While in the warmer months there is more activity on the quad, it’s still less than it once was.

image from peopleconnectpeople.com

 

Fashion

Then:

Have I mentioned high-wasted everything? Our parent’s generation was all about the high waisted pant/trouser and tucked in shirt combo, not to mention an array of brightly colored workout gear. Combine that with geometric shapes, crazy earrings and big, feathered hair and you have the nightmare that was 80’s fashion.

Image from http://cloud.collegefashion.net/wp-content/uploads/2010/10/double-denim-no-1.jpg

Now:

I  jokingly refer to my generation as the “Yoga Pant Generation.” If you walk college campuses today you’ll see girls with black yoga pants, sweatshirts, and nike tennis shoes. The boys wear loose fitting jeans with their college tees. Its all very casual and “roll-out-of-bed” chic with most students opting for athletic wear. High-waisted shorts have started making a comeback with  girls on campus. Meanwhile the boys don their pastel colored shorts and polos with their sperry topsiders, because apparently everyone owns a boat in college now.

Image from http://www.hercampus.com/school/iu/boys-bloomington

Class

Then:

Students daydream and scribble in their notebooks as their professors drone on about whatever topic is scheduled for lecture that day. The smart kids sit and write furiously in their notebooks, being sure to catch everything the professor says and writes. Guys draw caricatures in their notebooks and girls fawn over the dreamy guy in the second row while giggling to their neighbor.

Image from http://www.whyallanewsonline.com.au/story/2815707/calling-students-of-the-80s/

Now:

Students sit on their laptops pretending to take notes while secretly iMessaging their friend one row in front of them. You hardly hear what the professor is saying because the article about the Kardashians is far more interesting and you know you can get the notes from a friend or the online portal that your school uses for classwork. Sometimes you don’t even go to class because you know the notes are all online and what’s the point in going if you already have notes?

 

Image from http://kellimarshall.net/my-blog/wp-content/uploads/sites/4/2012/11/laptops-classrooms.jpg

Thanks to Caitlyn Shaughnessy, our intern-delux at the Ohio State University ( and in the office at UQ Marketing) for this awesome post! 

 

 

 

ClusterFlunk- Helping You Out of an Academic Jam

Clusterflunk: Encouraging Cyber Class Collaboration

            A new year at the University of Iowa always brings many new changes and opportunities for students on campus. From new restaurants to sample to new student organizations to join, one thing is for sure: Hawkeyes love trying new things. Things don’t always stick, so when something does there is a good possibility that the trend will soon spread beyond Iowa’s campus.

            One prime example is ClusterFlunk, an up-and-coming social network for studying, designed to help you and your friends avoid “cluster flunking” your classes. The purpose of the site is to help students connect and collaborate with other students in their classes at the university. Students log in using their school email address and upload their class schedule. They then have access to any notes and information students in the same classes have shared as well as a convenient place to interact with their classmates. The site was created by University of Iowa students, AJ Nelson and Joe Dallago who wanted to create a site that would help them get class information quickly during exam week or during times that they couldn’t contact their TA’s or Professors.

Image from ClusterFlunk Facebook

Although Clusterflunk is a great resource and has become very popular across campus, it leaves room for academic integrity concerns. Because the website allows students to post content like lecture notes or study guides, there are some rules that should be followed while navigating the site so that students don’t find themselves crossing the line between collaboration and cheating. Here are some dos and don’ts for “ClusterFlunking”:

DO- Check with each professor about their thoughts and policies on the use of Clusterflunk within their class. Some professors strongly discourage using the site while others actually use it themselves to monitor posts or to update class information. In the end, it doesn’t hurt to ask and can save you potential heartache.

DON’T- Post entire papers or tests that others can plagiarize or steal. Instead, post study guides, questions, or homework help that can truly help you and others learn and collaborate. This is the easiest and simplest way to avoid cheating and to get that A.

DO- Spread the word about the site! The more students who join the site and enroll in the classes, the more effective the site will be.

DON’T- Use the site as an excuse to skip class or not do the work yourself because you think someone else will post the notes for the lecture you missed every day. The site isn’t meant to make students lazier, just more resourceful.

 

Image from ClusterFlunk Instagram

So the next time you find yourself scrambling to study for finals or have a quick question about that upcoming paper… consider ClusterFlunk among the resources available to you. The site has already spread to 15 other campuses beyond the University of Iowa so you surely won’t be alone. Happy ClusterFlunking!

Check out ClusterFlunk and see if your campus has caught on: https://next.clusterflunk.com

Thanks to Madeline Jacqua, our VIP at the University of Iowa for this awesome post! 

 

 

 

Get Some Experience

UQ Marketing is Looking for Virtual Interns Nationwide

UQ Marketing has a legion of Virtual Interns working year-round on college campus to keep us informed of the latest trends and help us execute our incredible experiential campaigns.

We are looking for one or two interns at each campus. When we say each campus, we mean every school. If your school isn’t already on the list– we’re even more excited to hear from you!

Virtual Interns are responsible for completing projects, participating in discussions, helping recruit top university talent, and documenting campaigns on campus. In exchange for your eyes and ears on campus, you get an introduction to the world of marketing and the chance to work on campaigns for major brands. The internship may also be eligible for college credit on your campus. **

Who we need:

Motivated, outgoing, independent-workers who are interested in learning more about marketing. 

The ideal candidate will be:

 

  • Active on a variety of social media channels and have a large social media following.
  • Well connected on campus and involved in different groups and organizations.
  • Confident that you can complete a virtual internship (without direct supervision) and have space for 2 projects per month within your existing school schedule.
  • Good writing skills
  • Undergraduate living on campus
  • Has researched the UQ Marketing website  & Student Insights blog to see examples of our projects and clients.

 

What you’ll learn: 

  • Social media strategy
  • Research/data collection & reporting
  • Advertising analysis
  • Trend identifying
  • Different views from students around the country

 

The VIP program runs through the end of fall semester.

APPLICATIONS DUE JANUARY 22nd 

APPLY HERE: http://form.jotformpro.com/form/43455337474965

**The VIP program does not meet the requirements for college credit at every school. Each VIP is responsible for researching and arranging their own credits. We are happy to sign any paperwork required, but we do not arrange for credit on student’s behalf. 

 

 

 

Looking for Ambassadors

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UQ Marketing is Looking for Ambassadors

UQ Marketing has paired with Pow Wow to run a Spring Semester campaign on four Campuses:

  • UT Austin
  • Northwestern
  • UC Santa Barbara 
  • University of Maryland
  • UCLA

We are looking for one dynamic, music-loving ambassador at each campus.

Pow Wow is an app that allows people to build collaborative playlists in real time. More information on what it is and how the app works can be found here: http://thepowwow.com/how-it-works/

Who we need:

Motivated, outgoing, independent-workers who are in love with music and enthusiastic about sharing music with their friends.

The ideal candidate will be:

  • Well-spoken, stylish, comfortable talking to new people and engaging them in genuine experiences—this is not a spammy, sales-driven position.
  • Active on a variety of social media channels and have a large social media following
  • Previous event planning experience OR great ideas and the determination and connections to make awesome events happen
  • Has or is willing to purchase ($9.99/mo) a premium Spotify account
  • Will be on campus at least through the end of exam week or for the whole summer
  • Has downloaded and explored the free Pow Wow app

 

What you’ll do:

  • Social media promotion: talk about Pow Wow on your social media channels
  • Peer-to-peer recommendations: tell other students about Pow Wow and why you love it.
  • Campus activations: you will develop and implement campus events that create user experience with the app. Downloading is not enough, we want students using the app together—sharing music.  These events could be hang-outs, full-blown house parties, or study-sessions. You tell us what will work best and then make it happen. The possibilities are endless and there is big potential for fun.

 

The Pow Wow Ambassador at each school will be paid for their time and will work an average of 6 hours per week. This is a Spring semester position beginning April 1st and wrapping up around May 27th

APPLICATIONS DUE MONDAY MARCH 31st

APPLY HERE: http://form.jotformpro.com/form/40694468894978

 

 

Don’t Miss: Summer Blog Series

UQ stays up to date with campus happenings across the country thanks to our 75+ Student VIPs. You can learn more about each university’s unique campus culture on our Student Insights blog.  

Our UQ VIPs have had some very exciting summers, some interning at Fortune 500 Companies, volunteering abroad and even to tracing their roots by traveling to the homes of their ancestors.

Check out some of our favorites:


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Rebecca Cohen - The University of Miami

  • Interviewed Shannon Finlel who was a marketing intern at MTV


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Katie Fries
- The Ohio State University

  • Interviewed Katie Willaimson who interned at a winery in NJ

 

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Maya Voelk - Northwestern University

  • Interviewed Kailina Silverman who traveled to Israel and China

 

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Scott Greenwood - Emory University

  • Interviewed Adam Bates who was a Constituent Services Intern for the House of Representatives

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Elaine Cen - The University of Texas

  • Interviewed Mike Alvarez who traveled to China to continue his martial arts training
 

Get Inspired: Start Something That Matters

We have been feeling extremely inspired this week. When was the last time you were inspired? If you need a pep talk on your Thursday here are some inspiring words from a “Kid President”.

 

We are fortunate to work with some pretty inspiring companies and non-profits – and wanted to share some of them with you. If you are inspired to make the world a better place – check out the following ways you can start today:

 

1.  You want to personally impact the lives of others across the globe and expand your horizons

Your Answer: Volunteer with Cross-Cultural Solutions

CCS Logo Long

 

 

Cross-Cultural Solutions is an international non-profit that operates volunteer programs around the world in partnership with sustainable community initiatives.  They have sent over 30,000 volunteers abroad to date and their home-base experience is unlike any other.  Safety with Cross-Cultural Solutions is unparalleled; pretty much they are AMAZING and we are so excited to be their partner.

 

2.  You want to decrease your carbon footprint and help solve car overpopulation, while establishing a stronger sense of community in your neighborhood.

Your Answer: Rent a car with Getaround

Get around is a social car-sharing platform that brings together a community of car owners and renters.  With convenient hourly rentals and full insurance provided, Getaround users are part of a safe, trusting community that is disrupting the transportation industry.  We love what Getaround provides to its users, and just as importantly, how it’s helping to solve car overpopulation.

 

3.  You want to connect and give back to the causes you care about.

Your Answer: Sign up for a Pure Charity account and fund a Field Partner’s project.
 

 

Put simply, Pure Charity is a completely new way to give.  Pure Charity is a social platform that connects people and businesses to the nonprofits they care about.  Pure Charity makes it easy to give; individuals can contribute to their giving fund out of their own pocket, or shop for a cause at one of Pure Charity’s retail partners.  Pure Charity’s mission is to inspire “generation g”- or a generosity generation.  It is free to sign up- live generous!

 

We are so excited to be working with these great organizations that not only help people in the United States, but all around the world. And as we have shown you through our three partners above, everyone can contribute to making the world a better place.

 

“The best way to find yourself is to lose yourself in the service of others”
-Mahatma Gandhi

 

Here’s to an Inspiring 2013

Happy New Year! We’ve been so inspired lately by our friends, advisors, clients, and students, and we wanted to share how we’re embracing 2013.

Every Monday morning, the whole UQ team visits a new coffee shop around town to kick off the week, chatting about upcoming projects, planning out our week, and catching up on fun from the weekend. At the end of every meeting, we pick a quote that reflects our motivation for the week. And when we return to the office, we write that quote on our chalkboard wall to serve as a daily reminder of inspiration. (Side note: you can see some of our favorites so far on Instagram @UQmarketing)

One of our favorite quotes shared with us by a team member is “Inspect what you expect.” It got us thinking, and we wanted to act on it. This week, we’re launching a new Student Portal to help us do just that- inspect what we’re expecting. Here’s a little teaser:

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We can’t wait for our students to experience the new UQ Portal, having real-time access to projects, leader boards, files, and everything else that enables their success on campus.

Another point of motivation for us in 2013: we have the most amazing clients! It is such a privilege to work with all of our clients, and we’ve been so inspired about the philanthropic work that Pure Charity and Cross-Cultural Solutions is doing. As a company, we’re setting a goal for every team member to be generous every month in 2013- whether it’s giving back to a favorite project on Pure Charity, becoming a mentor for Big Brothers Big Sisters, or volunteering abroad at one of Cross-Cultural Solutions’ amazing project sites (a personal goal!)

Here’s to an inspiring and productive New Year. We will leave you with the quote on our wall this week…

quote wall