Brand Builder Blog

Insights from our UQ students

ClusterFlunk- Helping You Out of an Academic Jam

Clusterflunk: Encouraging Cyber Class Collaboration

            A new year at the University of Iowa always brings many new changes and opportunities for students on campus. From new restaurants to sample to new student organizations to join, one thing is for sure: Hawkeyes love trying new things. Things don’t always stick, so when something does there is a good possibility that the trend will soon spread beyond Iowa’s campus.

            One prime example is ClusterFlunk, an up-and-coming social network for studying, designed to help you and your friends avoid “cluster flunking” your classes. The purpose of the site is to help students connect and collaborate with other students in their classes at the university. Students log in using their school email address and upload their class schedule. They then have access to any notes and information students in the same classes have shared as well as a convenient place to interact with their classmates. The site was created by University of Iowa students, AJ Nelson and Joe Dallago who wanted to create a site that would help them get class information quickly during exam week or during times that they couldn’t contact their TA’s or Professors.

Image from ClusterFlunk Facebook

Although Clusterflunk is a great resource and has become very popular across campus, it leaves room for academic integrity concerns. Because the website allows students to post content like lecture notes or study guides, there are some rules that should be followed while navigating the site so that students don’t find themselves crossing the line between collaboration and cheating. Here are some dos and don’ts for “ClusterFlunking”:

DO- Check with each professor about their thoughts and policies on the use of Clusterflunk within their class. Some professors strongly discourage using the site while others actually use it themselves to monitor posts or to update class information. In the end, it doesn’t hurt to ask and can save you potential heartache.

DON’T- Post entire papers or tests that others can plagiarize or steal. Instead, post study guides, questions, or homework help that can truly help you and others learn and collaborate. This is the easiest and simplest way to avoid cheating and to get that A.

DO- Spread the word about the site! The more students who join the site and enroll in the classes, the more effective the site will be.

DON’T- Use the site as an excuse to skip class or not do the work yourself because you think someone else will post the notes for the lecture you missed every day. The site isn’t meant to make students lazier, just more resourceful.

 

Image from ClusterFlunk Instagram

So the next time you find yourself scrambling to study for finals or have a quick question about that upcoming paper… consider ClusterFlunk among the resources available to you. The site has already spread to 15 other campuses beyond the University of Iowa so you surely won’t be alone. Happy ClusterFlunking!

Check out ClusterFlunk and see if your campus has caught on: https://next.clusterflunk.com

Thanks to Madeline Jacqua, our VIP at the University of Iowa for this awesome post! 

 

 

 

Get Some Experience

UQ Marketing is Looking for Virtual Interns Nationwide

UQ Marketing has a legion of Virtual Interns working year-round on college campus to keep us informed of the latest trends and help us execute our incredible experiential campaigns.

We are looking for one or two interns at each campus. When we say each campus, we mean every school. If your school isn’t already on the list– we’re even more excited to hear from you!

Virtual Interns are responsible for completing projects, participating in discussions, helping recruit top university talent, and documenting campaigns on campus. In exchange for your eyes and ears on campus, you get an introduction to the world of marketing and the chance to work on campaigns for major brands. The internship may also be eligible for college credit on your campus. **

Who we need:

Motivated, outgoing, independent-workers who are interested in learning more about marketing. 

The ideal candidate will be:

 

  • Active on a variety of social media channels and have a large social media following.
  • Well connected on campus and involved in different groups and organizations.
  • Confident that you can complete a virtual internship (without direct supervision) and have space for 2 projects per month within your existing school schedule.
  • Good writing skills
  • Undergraduate living on campus
  • Has researched the UQ Marketing website  & Student Insights blog to see examples of our projects and clients.

 

What you’ll learn: 

  • Social media strategy
  • Research/data collection & reporting
  • Advertising analysis
  • Trend identifying
  • Different views from students around the country

 

The VIP program runs through the end of fall semester.

APPLICATIONS DUE JANUARY 22nd 

APPLY HERE: http://form.jotformpro.com/form/43455337474965

**The VIP program does not meet the requirements for college credit at every school. Each VIP is responsible for researching and arranging their own credits. We are happy to sign any paperwork required, but we do not arrange for credit on student’s behalf. 

 

 

 

Looking for Ambassadors

PowWow_Vertical_Large

UQ Marketing is Looking for Ambassadors

UQ Marketing has paired with Pow Wow to run a Spring Semester campaign on four Campuses:

  • UT Austin
  • Northwestern
  • UC Santa Barbara 
  • University of Maryland
  • UCLA

We are looking for one dynamic, music-loving ambassador at each campus.

Pow Wow is an app that allows people to build collaborative playlists in real time. More information on what it is and how the app works can be found here: http://thepowwow.com/how-it-works/

Who we need:

Motivated, outgoing, independent-workers who are in love with music and enthusiastic about sharing music with their friends.

The ideal candidate will be:

  • Well-spoken, stylish, comfortable talking to new people and engaging them in genuine experiences—this is not a spammy, sales-driven position.
  • Active on a variety of social media channels and have a large social media following
  • Previous event planning experience OR great ideas and the determination and connections to make awesome events happen
  • Has or is willing to purchase ($9.99/mo) a premium Spotify account
  • Will be on campus at least through the end of exam week or for the whole summer
  • Has downloaded and explored the free Pow Wow app

 

What you’ll do:

  • Social media promotion: talk about Pow Wow on your social media channels
  • Peer-to-peer recommendations: tell other students about Pow Wow and why you love it.
  • Campus activations: you will develop and implement campus events that create user experience with the app. Downloading is not enough, we want students using the app together—sharing music.  These events could be hang-outs, full-blown house parties, or study-sessions. You tell us what will work best and then make it happen. The possibilities are endless and there is big potential for fun.

 

The Pow Wow Ambassador at each school will be paid for their time and will work an average of 6 hours per week. This is a Spring semester position beginning April 1st and wrapping up around May 27th

APPLICATIONS DUE MONDAY MARCH 31st

APPLY HERE: http://form.jotformpro.com/form/40694468894978

 

 

Report: Friends are strongest influence over purchasing decisions

According to a new report published by Forrester, 70% of consumers trust brand or product recommendations from friends and family compared to only 10% who trust advertisements.

Consumers also appreciate authentic and honest reviews of products by third-party sources.  Personalized messages about specific products now trump generic advertisements meant to appeal to mass markets.

In a society that is constantly evolving to find a more efficient, advanced solution to every problem we have, it seems that marketing methods are taking an opposite approach and reverting back to grassroots efforts. Old school word of mouth works.

Forrester

Word-of-mouth marketing proves to be the most influential way to spread your brand message; this is especially true among college students. College students are often times making their own purchasing decisions for the first time in their adult lives, without the help from mom and dad. They are living in close quarters and are likely to turn to their friends for approval. Great marketing plans are versatile, but marketers should not discount the influence of good-old word of mouth when planning their next campaign. Every activity you do, whether it be print, social, video – should be working towards making sharing your brand easy and rewarding.

Need some inspiration? Check out how Pepsi Max is creating content that their target market will want to share.