Marketing to the
College Crowd

Our thoughts on everything college

#TBT: A Retrospective from an Ohio State Student

College Life: Then & Now

 From computers and smartphones, to fashion and parties, college has changed incredibly  from the time our parents were in school.

Around Campus

Then:

Picture this, the quad filled with students, some walk to class, others throw a frisbee with a boombox playing the latest Queen song, an abundance of conversation and noise. The girls wear high-waisted shorts and jeans with feathered hair while the guys, also wearing high waisted jeans, lounge around and admire from afar.

 

Image source: https://dlynx.rhodes.edu/jspui/handle/10267/11110

Now:

The quad is now silent, students walk alone, most on their iPhones or listening to their iPods. No audible music is heard and the number of those actually socializing and being active dwindles. Today students are enveloped with their technology, communicating through texts and emails on their way to class. In their free time they are home, catching up on Netflix or sleep. While in the warmer months there is more activity on the quad, it’s still less than it once was.

image from peopleconnectpeople.com

 

Fashion

Then:

Have I mentioned high-wasted everything? Our parent’s generation was all about the high waisted pant/trouser and tucked in shirt combo, not to mention an array of brightly colored workout gear. Combine that with geometric shapes, crazy earrings and big, feathered hair and you have the nightmare that was 80’s fashion.

Image from http://cloud.collegefashion.net/wp-content/uploads/2010/10/double-denim-no-1.jpg

Now:

I  jokingly refer to my generation as the “Yoga Pant Generation.” If you walk college campuses today you’ll see girls with black yoga pants, sweatshirts, and nike tennis shoes. The boys wear loose fitting jeans with their college tees. Its all very casual and “roll-out-of-bed” chic with most students opting for athletic wear. High-waisted shorts have started making a comeback with  girls on campus. Meanwhile the boys don their pastel colored shorts and polos with their sperry topsiders, because apparently everyone owns a boat in college now.

Image from http://www.hercampus.com/school/iu/boys-bloomington

Class

Then:

Students daydream and scribble in their notebooks as their professors drone on about whatever topic is scheduled for lecture that day. The smart kids sit and write furiously in their notebooks, being sure to catch everything the professor says and writes. Guys draw caricatures in their notebooks and girls fawn over the dreamy guy in the second row while giggling to their neighbor.

Image from http://www.whyallanewsonline.com.au/story/2815707/calling-students-of-the-80s/

Now:

Students sit on their laptops pretending to take notes while secretly iMessaging their friend one row in front of them. You hardly hear what the professor is saying because the article about the Kardashians is far more interesting and you know you can get the notes from a friend or the online portal that your school uses for classwork. Sometimes you don’t even go to class because you know the notes are all online and what’s the point in going if you already have notes?

 

Image from http://kellimarshall.net/my-blog/wp-content/uploads/sites/4/2012/11/laptops-classrooms.jpg

Thanks to Caitlyn Shaughnessy, our intern-delux at the Ohio State University ( and in the office at UQ Marketing) for this awesome post! 

 

 

Comments

comments